OG or Pure? Which Aqua Drops® to Reach For
// The Geek Files · Consultation Guide
With Pure on the shelf next to the original, the most common question we get from artists is simple: which tube do I reach for? The answer is not "the new one". It's a consultation question, and here is the logic.
Reach for the original Aqua Drops® when…
- Your client is an established tint client with no sensitivity history
- You want the full 7-shade palette and intermixing freedom, including Ares red and the Zeus cool toner
- You're doing corrective colour work that needs precise shade mixing
- You work airbrush: the spray developer system is built for it
The original remains the flagship performance line: 53-peptide bond builder, up to 10 days on skin, 6 weeks on hair.
Reach for Pure when…
- Your client is sensitivity-prone or has reacted to conventional dye before
- It's a first-timer and you want the gentlest possible introduction
- You're tinting straight after lamination, when the skin barrier deserves support, not stress
- The client asks for PPD-free by name, and they increasingly do
- You want speed: no mixing, no developer, 5 to 8 minutes, done
// The business logic
Two lines is not a choice between them; it's a wider menu. The original keeps your performance clients; Pure books the clients you used to turn away. Same chair, more revenue.
Shade mapping between the lines
Working across both? Rough equivalents: Nemesis → Onyx · Electra → Enigma · Apollo → Lustre · Aphrodite → Ignite · Selene → Aura. Pure has no red or cool toner; for corrective work, that stays the original's territory.
Shop the original → Shop Pure →
// By The Brow Geek · The standard the industry follows